Director of Business Development

The Director of Business Development is responsible for overseeing the organizations marketing and branding strategies, community relations and outreach efforts, grant process, establishing fundraising goals, and the development of strategies and plans of building key giving opportunities that maximize the organizations philanthropic opportunities.

 Reporting directly to the Chief Executive Officer, the Director of Business Development will work closely with board members, senior management, and community partners.  This position is responsible for the management of Community Health Workers, Marketing, Development and Communications, Outreach, Fundraising, and Grant Writing services.

Essential Job Functions

Fund Development

  • Set goals, priorities and strategies for a comprehensive development program (annual giving, major gifts, foundations, corporations, planned giving, endowment, events, donor cultivation and stewardship).
  • Identify and manage a portfolio of prospects, creating a constant pipeline of new private donors.
  • Serve as the organization’s front-line fundraiser, partnering with senior leadership, community partners and volunteers to strengthen advancement efforts.

Marketing & Outreach

  • Define marketing strategies based on trends in health care, patient demographics and economic conditions.
  • Determine key performance indicators (KPIs) and return on investment (ROI) for marketing initiatives and report performance metrics.
  • Develop and oversee training of support staff and volunteers on marketing strategies and brand positioning.
  • Build and maintain community relationships that lead to increased awareness and utilization of patient services.
  • Develop outreach programs that educate our community, address social determinants of health and/or increase access to healthcare.

Public Policy & Advocacy

  • Research, analyze and forecast public policy issues impacting Lone Star.
  • Report updates, trends and calls to action for public policy and advocacy priorities to senior leadership and the Governmental Affairs committee of the Board.
  • Develop and execute a comprehensive plan to increase Lone Star’s visibility in the legislative process.
  • Partner with local, state and national councils and associations with a focus on healthcare policy.

Qualifications

Bachelor’s degree required, preferably in marketing, communications, business administration, or another related field.  Master’s degree preferred.

10 + years’ professional experience (combination of grant writing, marketing, and fundraising) in a healthcare organization preferred.

Bilingual – English and Spanish preferred.

Certified Fund Raising Executive (CFRE) preferred.

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2017-06-15T23:35:41+00:00